When asked to come openly to Judea, Jesus talked about how his timing is different. However, Jesus still came to Judea -- just in secret (7:10). The timing Jesus referred to is not just on location but on how he reveals himself. He came in secret because people are targeting him.
Meanwhile, the Jews (Judeans) wanted to find Jesus, but they don't know where He is (even though Jesus is in Judea). Talks about Jesus sparked a debate -- some approve of him while others don't. However, the people did not talk openly because of fear of the Judean leadership (7:13).